What is WhatsApp Marketing?

 

WhatsApp marketing is the advertisement of products, services, or brands to a targeted audience via the WhatsApp messaging application. In this mode of marketing, business organizations can communicate with customers much more personally and interchangeably than in traditional modes of marketing.

 

 Benefits of WhatsApp Marketing

 

1. Higher Engagement Rate: WhatsApp has much higher engagement rates than other messaging applications. It is a personal channel, and hence it is most likely to be opened and read or responded to.

 

2. Not Very Costly: Compared to other means of digital marketing, WhatsApp marketing is not very expensive. It does not require any costly advertisement campaigns since it ensures direct communication.

 

3. Personalization: Business can personalize their messages according to a customer's preference, thereby giving the customer a highly memorable experience and encouraging more solid relations.

 

4. Real-Time Communication: WhatsApp allows businesses to communicate in real-time so that they have more opportunities to serve the needs of customers by answering their questions instantaneously and providing answers quickly.

 

 Why the Verified Blue Tick matters?

 

WhatsApp verification Blue Tick is an authenticity badge that specifies the fact that a business account has been authenticated by WhatsApp. Some very important benefits that a business account earns on receiving the verified Blue Tick are as follows:

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 1. Trust and Credibility: The Blue Tick from WhatsApp assures that the business is authentic as well as reliable, which largely develops customer confidence.

 

2. Brand Recall: Verified business accounts are more likely to be recalled and remembered by customers thus improving the brand recall.

 

3. Compliance: The verified accounts have to comply with the policies of WhatsApp for businesses, therefore firms have to maintain the best practices and appear professional.

 

 

 Effective Strategies in WhatsApp Marketing

 

1. Segment Your Audience: Divide your customer base into segments, so you can send targeted and relevant messages to them.

 

2. Interactive Content: Incorporate interactive elements in your message in the forms of surveys, quizzes, and questions to engage with your audience.

 

3. Multimedia: Images, videos and audio messaging carry messages efficiently.

 

4. Timing is Everything: Messages are received better during the day. Message timing ensures maximum engagement, so avoid sending messages in late hours or at morning hours.

 

 Best Practices from Dot Technologies

 

The expert teams in Dot Technologies assist businesses in leveraging WhatsApp marketing. Here are our recommendations for best practices:

 

1. Personalize Messages: Use names and personalize messages based on the customer preference and previous interaction.

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2. Small and Straightforward: Messages need to be in a nutshell and concise. Long messages are unmanageable and not likely to be read in entirety.

 

3. Call-to-Actions Must be Used Clearly: Your messages must contain clear call-to-actions guiding your customers towards the right action.

 

4. Monitor and Analyze: You can monitor your WhatsApp campaigns by using analytics, whereby you can analyze the performance to make the necessary adjustments.